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Adrian Sandu

Leadership Coach & PCM® Trainer | Former Commercial Director in FMCG

With 18+ years in multinational FMCG companies, leading teams of up to 100 people, I’ve navigated almost every team dynamic imaginable. I’ve been the youngest, the oldest, the only man in a team of women and part of an all-male team; the most experienced person in the room and the absolute beginner.


Knowing firsthand how poor communication and friction can quietly erode talented teams, I pivoted from Commercial Director to studying the science of human interaction.


Today, as a certified PCM® trainer and leadership coach, I help managers and commercial leaders speak clearly, set boundaries, and deliver difficult feedback without aggression or people-pleasing. We blend coaching with highly practical tools (including AI workflows) so you can apply what we discuss in the real world the very next day.


Let's work together if:

  • You are: A first-time or mid-level manager, commercial leader, or technical expert navigating tough conversations with stakeholders, your own manager, or underperforming teams.

  • You want: A direct, warm approach grounded in real corporate experience. Expect honest questions, humor, and a safe space where you actually practice new behaviors, not just talk about them.

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